Uladzimir Ausianikau

Very simple, a go-to-market strategy is your over-engineered plan for how you’re going to deliver your unique value proposition to your target customers and crush it. Our solid template will save you a boatload of time and existential dread of planning everything up to boost your chances of a triumphant launch. Get it below!

“Shark Tank” is now much more than a TV show. It’s a launchpad for would-be entrepreneurs hoping to bring their products into the limelight and into American homes. Starting with its debut in 2009, the show has turned small businesses into sensations and created the names of some internationally recognized brands, with many generating hundreds of millions of dollars in revenue. The premise is straightforward. Entrepreneurs pitch their ideas to a group of wealthy investors, known as Sharks, who then choose whether to invest in the businesses. But the effects are anything but small. Even companies that leave without a handshake typically enjoy a huge surge in sales, and this is all thanks to exposure. Through the years, some pitches have exceeded all expectations and have become major Shark Tank success stories. This piece examines ten of the top Shark Tank products ever built and what they can help us understand about how to build a startup that really functions.

You’ve poured your blood, sweat, and probably an unhealthy amount of instant noodles into creating your masterpiece product. Now what? Hurl it into the void and hope for the best? Or maybe sneak it out when no one’s looking?

In venture building, you have an entire organization, a studio if you will, dedicated to dreaming up, testing, and launching a whole portfolio of startups instead of going solo. These settings go beyond funding an existing idea because such builders are often the source of the idea, too, or they co-create it with founders they bring into their fold.