Fotando Blog

You’ve poured your blood, sweat, and probably an unhealthy amount of instant noodles into creating your masterpiece product. Now what? Hurl it into the void and hope for the best? Or maybe sneak it out when no one’s looking?

In venture building, you have an entire organization, a studio if you will, dedicated to dreaming up, testing, and launching a whole portfolio of startups instead of going solo. These settings go beyond funding an existing idea because such builders are often the source of the idea, too, or they co-create it with founders they bring into their fold.

It’s far more than a snazzy logo or a clever ad campaign. Your startup branding is the soul of your enterprise and the sum total of every single perception your audience (customers, investors, or future employees!) has about your business. It's the emotional gut feeling, the intrinsic value, and the indelible impression you imprint on the world.

An entrepreneur in residence (EIR) role is a magnet for entrepreneurial spirits and a valuable asset for organizations. At its core, it’s a seasoned entrepreneur who’s been in the trenches and takes up a temporary project-based role in another organization (a venture capital firm, a giant corporation, or even a university). But they're not quite employees in the traditional sense, nor are they just consultants flitting in and out.